Parachuting into New York Fashion Week: Backstage and Beyond

I parachuted into New York Fashion Week on Saturday, with the Spring/Summer 2012  shows already under way. So far, the collections I’ve seen have proven to be playful, exciting, and colorful—all that you’d expect from the season.

Backstage tonight at Marc by Marc Jacobs.

 

I’ve had the added bonus of being able to go backstage before the shows to report on beauty trends for Sephora.com. It gives me a chance to really get up close to the clothes, interview the hair and makeup artists, the manicurists, models, and—if I’m lucky—the fashion designers, all before watching the whirlwind runway presentations that fly by within minutes.

Bright lips and seafoam green eyes, courtesy of Lancome, backstage at Chris Benz.

Going backstage also gives great insight into a designer’s overall personality and their brand. At Betsey Johnson today, the backstage mood was as girly, joyful, and frenzied as her clothes—mini cupcake towers, a candy bar, glasses of bubbly, and bouquets of helium balloons were some of the party-like perks for everyone working hard behind the scenes.

Racks of the spring/summer '12 collection pieces decked out with rainbow bright helium balloons under the backstage tent at Betsey Johnson.

At Zero+Maria Cornejo, models tapped away on their iPhones while Shiseido artists painted on their new faces. It was quietly cool, organized and intense,  like the feeling you might absorb from a glimpse of her collection.

Models keeping up with their emails backstage at Zero + Maria Cornejo at Milk Studios. Photography by Edric Itchon.

I’ve managed to squeeze in eight shows in two days, with much more to come. When I’m not busy Tweeting (@nerissapacio), updating my Facebook status,  writing for the San Francisco Chronicle and blogging for Sephora, I’ll be posting additional highlights here—likely in the wee hours (like now!) after I’ve managed to find some respite from the mad honking, neon lights, crowds, and general sensory overload of the city. In my mind, at least, there’s always more room for fashion.

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