English Luxury Brand Mulberry Bows in San Francisco’s Union Square

It was a truly “un-S.F.” moment. A line of stylish guests gussied up in cocktail dresses, platforms, and trim-cut suits snaked down the block as a stern bouncer dressed in all black held back impatient line-jumpers from storming their way through the glass doors–at 6:30 p.m. “One in, one out,” he barked. “No exceptions.”

Photos by Nerissa Pacio Itchon, unless otherwise noted.

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All That’s Fine and Dandy: Menswear Styleforum 10-year anniversary

It’s not every day that a San Francisco fashion event draws the special breed of stylish male shoppers who probably know the difference between a three-fold versus a four-fold silk grenadine tie or perhaps the finer points of construction of a Goodyear welt wingtip oxford.

Scenes from the Men’s Styleforum 10-year anniversary event at the W Hotel. Handmade ties by San Francisco fashion newcomer Louis Walton. All photos by Edric Itchon.

But at the premiere fashion showcase last month celebrating the 10th anniversary of Styleforum, an online fashion community for men, more than 300 dapper guests turned out at the W Hotel for bespoke suit fittings, complimentary shoe shines and an opportunity to peruse 15 local and national vendors specializing in quality menswear.

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Silicon Valley’s O.C. Moment: Poolside Soiree and Fashion Shows at Santana Row

With guests decked out in fabulous sun hats, skin-baring sundresses, and candy-colored prints, the scene looked more O.C. than Silicon Valley on June 2 at Santana Row’s Fourth Annual Poolside Soiree and Fashion Shows.

Sheila Etcheson of Cupertino (left) and Naseem Delan of Los Altos Hills. All photos by Edric Itchon.

More than 400 fashion followers—a few who came from as far as Seattle and Napa—descended upon San Jose’s stylish retail-residential hot spot for a balmy afternoon of bubbly, bites, and a double-header of fashion shows featuring summer’s biggest trends.

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Christian Louboutin 20th Anniversary Capsule Collection Bows at Neiman Marcus

Bubbly, bites, and limited-edition Louboutins drew San Francisco’s fashion bloggerati to the Union Square Neiman Marcus store on March 15 for the private unveiling of the celebrated French designer’s 20th anniversary capsule collection, available for sale on the Christian Louboutin online boutique and in stores exclusively at 10 Neiman Marcus locations nationwide.

All photos by Nerissa Itchon.

The invitation-only event, held in the second level women’s shoe salon, gave bloggers and select shoppers the chance to preview 20 unique styles inspired by 20 years of iconic shoe designs, which run the gamut from the pointy-toe bejeweled “Pigalove” flats to the soaring six-inch fringed “Highness Tina” boots designed in homage to diva muse Tina Turner.

Christian Louboutin’s velour “Highness Tina” boots ($2,295), a collector’s item from the 20th anniversary capsule collection.

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Scenes from Singapore Part Deux: A Peek Inside the National Museum’s Fashion Exhibit “Shopping for Identity”

I’ve been having a serious case of wanderlust lately, which is probably why I’ve been sitting at home revisiting my library of travel photos instead of getting outside and enjoying the sun. A run is definitely on my list of to-do’s today, so I better hurry up and post already! I had such a fantastic time in Singapore recently, I wanted to share more photos from our brief adventure there. In addition to the amazing food and shopping, which I wrote about earlier, one major highlight was taking in an exhibit on Singaporean women and fashion at the National Museum. The mixed Malay, Indian and Chinese heritage of the country seemed apparent not only in the cuisine we tried and languages we heard being spoken around us, but also, as the exhibit “Shopping for Identity” demonstrated, throughout Singaporean fashion history. The exhibit is part of the museum’s permanent collection, so if you find yourself in Singapore in the near future, be sure to check it out.

From the exhibit "Shopping for Identity" at the National Museum of Singapore: A Kebaya Kota Bahru, traditional Malay outfit worn by Malay women in Singapore in the 1960s (left); A traditional georgette silk sari from 1975 that would have been paired with modern gold accessories at the time. (All photos by Nerissa Pacio Itchon)

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Snow: San Francisco Makes a Bold Fashion Statement in Winter White

Fashionably white: front row fashion show guests await the start of Snow 2012, hosted by the San Francisco Bay Area Fashion Network. All photography by Edric Itchon.

Copy as seen in the San Francisco Chronicle
Sunday, February 5, 2012

By Nerissa Pacio Itchon

Never mind the old-fashioned advice against wearing weight-adding white on camera. At the third annual Snow event, hosted by the San Francisco Bay Area Fashion Network, droves of picture-happy partygoers eagerly posing in head-to-toe white were as much a part of the entertainment as the white-themed fashion show.

Held at the unlikely venue of a SoMa auto-repair garage that was transformed into an industrial-chic catwalk Jan. 28, the evening drew about 250 guests dressed in everything from slinky gowns and feathered spectator hats to cheeky flight suits and fur chubbies.

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Sketchbooks, Clothes, and Wearable Art: More from the Arts of Fashion 10th Anniversary Symposium

One of the amazing pieces produced during the four-week Arts of Fashion Summer MasterClass in Paris. The women's wear incorporated intricate pleating techniques that students learned from working under master pleat-maker Gerard Lognon.

Earlier this week I wrote about the Arts of Fashion’s 10th Anniversary Symposium at the San Francisco Art Institute and the winners of the international student design competition. I was so inspired by the creativity and high level of craftsmanship, achieved in a short amount of time, I had to bring you more photos I took of the exhibitions.

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Charlotte Ronson Spring/Summer ’12 Trunk Show at Azalea Boutique

Top from Charlotte Ronson Spring 2012 collection: Ultra-feminine and all about the details. Photography by Edric Itchon.

While London-born designer Charlotte Ronson has climbed the fashion rank for several years, with major collaborations with Sephora and Uniqlo pushing the brand out into the mainstream as of late, Ronson still manages to maintain that authentic indie vibe that suits San Francisco’s never-too-done aesthetic.

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Why Alexa Chung’s Capsule Collection for Madewell should be called: “Things I like to wear by Alexa Chung.”

It’s always a curiosity meeting celebrities, especially ones you’ve already formed opinions of well before you’ve ever actually ever seen them in person or talked to them. I get a huge kick out of times when I expect someone to be one way, and they turn out to be completely another. Meeting stylesetter Alexa Chung  at Madewell on Thursday night was sort of in that “didn’t expect that” category.

Former MTV host, model, and designer/it girl Alexa Chung at Madewell in San Francisco. Photo by Michelle Drewes.

In town for a personal appearance, on a national tour,  to fete the launch of her sophomore capsule collection for the prep-meets-indie-hipster retailer, the 27-year-old model/host/designer/it girl surprised me with her quirky personality (at one point she was doing the Charleston in between signing autographs) and her rather relaxed attitude (she’s a New York transplant but didn’t seem the least bit rushed even as crowds were hovering during our couch interview).

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New York Fashion Week Accessories: Crowd Favorites

Aside from the obvious attraction of being among the first to view the new spring/summer 2012 collections on the runway, Fashion Week is truly inspiring for the parade of fashion that goes by in the crowds—on the street and especially in the shows. I’m always drawn to accessories and how people express their creativity, stepping up a great outfit to the level of truly fabulous. I’ll have a post up this week for the San Francisco Chronicle‘s Unzipped blog on street style trends I spotted on the Lincoln Center plaza, but for now… Here are some snapshots of show-goers I saw sporting some of the most covetable accessories of the season.

Perfectly pretty bow at Herve Leger by Max Azria

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