Inside the New Telegraph Hill Levi’s Boutique and … Could Dockers Be Having Its “Moment?”

Inside the new Levi Strauss & Co. "neighborhood store" in Telegraph Hill, inside the SF retailer's world headquarters. All photos by Edric Itchon.

Did you know that a chic, new Levi Strauss store opened at the sprawling Levi’s headquarters in Telegraph Hill? Apparently the word’s still getting out, and to help garner some buzz for the eight-month-old boutique-concept store, the folks at Levi’s threw a swanky soiree at the shop last night for friends and media.

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Elie Saab’s Le Parfum Sneak Preview at Vogue Party

On Tuesday night, I got a sneak preview of haute couture designer Elie Saab’s debut women’s fragrance at an elegant launch party hosted by Vogue. The private event at the Clift Hotel drew an intimate crowd of local fashion, beauty, media and PR reps who sat down in the Spanish Suite to view a 20-minute film about the Lebanese designer’s behind-the-scenes work on the runway and the making of his first parfum.

After the film, in dramatic form, models accessorized in Elie Saab statement jewelry unveiled oversized bottles of “the juice” and presented each guest with a white grosgrain ribbon spritzed with the signature scent. Two lucky guests also walked away with the jewelry, which was raffled off as prizes.

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Best of Date Night: Nojo and Chambers Eat + Drink

Outside Nojo ("farm" in Japanese) on Franklin and Hayes streets in San Francisco. All photos by Edric Itchon.

Friday was date night and I headed out with my husband Edric to hit up Nojo, a Japanese-izakaya-inspired restaurant in Hayes Valley that’s been getting glowing reviews. Luckily all the hype was spot on, and we enjoyed one of the best meals we’ve had in SF in a while. While this isn’t a food blog, I felt compelled to post photos of chef Greg Dunmore’s sleek and contemporary yet cozy joint that does Japanese pub food—and just about everything else—right. From the juicy grilled chicken skewers and farm-to-table pickled veggies, to the cooks sporting cheeky “Support Your Local Nojo” statement tees in the open kitchen, Nojo is definitely a place I’d come back again and again. For more details, check out Michael Bauer’s review from the Chronicle here.

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Beauty Product Giveaway: John Frieda’s New Full Repair Collection

Courtesy of John Frieda

I’ve been a loyal user of John Frieda haircare for years. As much as I love my salon brands, and, of course, the exclusive hair launches we have at Sephora, nothing beats the thrill of finding a budget-friendly product at the drugstore that actually works.

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French Designer Shourouk Takes Statement Jewelry to Another Level

Last night I had a really fun chat with French accessory designer Shourouk Rhaiem, who’s in town to fete the launch of her spring/summer 2011 collection tonight.

The event is happening at La Boutique, one of my truly favorite SF-meets-Europe boutiques, where owner Carole Harari has transformed the shop to look like a little piece of Rhaiem’s atelier in the chic Marais district of Paris.

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Design Watch: The Best of the SF Capsule Festival

Summery street style from SF's Capsule Design Festival on May 1, 2011. All photos by Edric Itchon.

It’s a rare moment when it’s sunny enough for San Franciscans to unearth  sundresses, straw hats, and even parasols from their all-season closets. But that’s what happened this weekend at the Capsule Design Festival in Hayes Valley. From crafters of one-of-a-kind handmade jewelry to masters of the letterpress, here are the photo-worthy scenes, on-trend fashions, and designers to watch from this festive, bi-annual event.

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Weekend Shopping Alert: James Perse Sample Sale

I was walking to BART after work today when this sign stopped me in my tracks. I had missed last year’s cameo appearance by the James Perse sample sale in SoMa  (near Montgomery and Howard) when I happily stumbled upon this new location. Turns out the sale had just popped up in another spot in the Financial District.

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SELF Magazine’s Workout in the Park Event Comes to San Francisco

SELF's Workout In the Park (Chicago). Photos courtesy of SELF magazine.

A nice little “side effect” of having tunnel vision about bathing suit season is my sudden and frequent bouts of wanderlust resulting in searches for tropical places to vacation (hopefully in the near future!). I’m more than a little addicted right now to scouring Jetsetter for, say, a boutique hotel deal in Zihuatanejo (it’s in Mexico, for those of you who, like me, had no idea until this morning) or a decadent spa retreat in Bali. The photos on this travel site are so luxuriously dreamy that I nearly hit the “buy” button every time I log in.

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Fashion Outtakes from the Ellie Goulding SF Show

It’s always a fun challenge interviewing people about fashion who aren’t in the business of fashion. They tend to give you unexpected answers and a fresh take on how “non-industry” people think about (or don’t think about) trends and putting together their own special look. Somehow the interviews tend to be a little more raw and a little less predictable.

British singer-songwriter Ellie Goulding was no exception. Sipping on a cup of tea when I arrived at her W Hotel suite, she seemed exhausted from touring, but  still managed to rally on the last night of her tour, give me some thoughtful  answers to my battery of style questions for the Chronicle, and later perform an electric set.

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Swimsuit Season Has Arrived. Masala Bhangra … anyone?

It’s swimsuit season. I know this, even though it’s still erratically cold and rainy in SF, because every fashion and beauty email list I’m subscribed to reminds me on a daily basis that I need to shop for/fit into/agonize over my next swimwear purchase.

Courtesy of Roxy.com

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