English Luxury Brand Mulberry Bows in San Francisco’s Union Square

It was a truly “un-S.F.” moment. A line of stylish guests gussied up in cocktail dresses, platforms, and trim-cut suits snaked down the block as a stern bouncer dressed in all black held back impatient line-jumpers from storming their way through the glass doors–at 6:30 p.m. “One in, one out,” he barked. “No exceptions.”

Photos by Nerissa Pacio Itchon, unless otherwise noted.

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Silicon Valley’s O.C. Moment: Poolside Soiree and Fashion Shows at Santana Row

With guests decked out in fabulous sun hats, skin-baring sundresses, and candy-colored prints, the scene looked more O.C. than Silicon Valley on June 2 at Santana Row’s Fourth Annual Poolside Soiree and Fashion Shows.

Sheila Etcheson of Cupertino (left) and Naseem Delan of Los Altos Hills. All photos by Edric Itchon.

More than 400 fashion followers—a few who came from as far as Seattle and Napa—descended upon San Jose’s stylish retail-residential hot spot for a balmy afternoon of bubbly, bites, and a double-header of fashion shows featuring summer’s biggest trends.

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‘Supreme Beings’ fashion event at SOMArts: Likely the strangest video you’ll ever see on my blog!

It’s likely that most San Franciscans have never experienced a fashion show where an intermission was required to mop fake blood off the runway.
But at the “Supreme Beings” avant-garde fashion event on March 1 at the SOMArts Cultural Center, that’s exactly what happened. An evening of bizarre spectacle merged with conceptual fashion, attracting about 200 curious guests.

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Scenes from Singapore Part Deux: A Peek Inside the National Museum’s Fashion Exhibit “Shopping for Identity”

I’ve been having a serious case of wanderlust lately, which is probably why I’ve been sitting at home revisiting my library of travel photos instead of getting outside and enjoying the sun. A run is definitely on my list of to-do’s today, so I better hurry up and post already! I had such a fantastic time in Singapore recently, I wanted to share more photos from our brief adventure there. In addition to the amazing food and shopping, which I wrote about earlier, one major highlight was taking in an exhibit on Singaporean women and fashion at the National Museum. The mixed Malay, Indian and Chinese heritage of the country seemed apparent not only in the cuisine we tried and languages we heard being spoken around us, but also, as the exhibit “Shopping for Identity” demonstrated, throughout Singaporean fashion history. The exhibit is part of the museum’s permanent collection, so if you find yourself in Singapore in the near future, be sure to check it out.

From the exhibit "Shopping for Identity" at the National Museum of Singapore: A Kebaya Kota Bahru, traditional Malay outfit worn by Malay women in Singapore in the 1960s (left); A traditional georgette silk sari from 1975 that would have been paired with modern gold accessories at the time. (All photos by Nerissa Pacio Itchon)

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Snow: San Francisco Makes a Bold Fashion Statement in Winter White

Fashionably white: front row fashion show guests await the start of Snow 2012, hosted by the San Francisco Bay Area Fashion Network. All photography by Edric Itchon.

Copy as seen in the San Francisco Chronicle
Sunday, February 5, 2012

By Nerissa Pacio Itchon

Never mind the old-fashioned advice against wearing weight-adding white on camera. At the third annual Snow event, hosted by the San Francisco Bay Area Fashion Network, droves of picture-happy partygoers eagerly posing in head-to-toe white were as much a part of the entertainment as the white-themed fashion show.

Held at the unlikely venue of a SoMa auto-repair garage that was transformed into an industrial-chic catwalk Jan. 28, the evening drew about 250 guests dressed in everything from slinky gowns and feathered spectator hats to cheeky flight suits and fur chubbies.

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Sketchbooks, Clothes, and Wearable Art: More from the Arts of Fashion 10th Anniversary Symposium

One of the amazing pieces produced during the four-week Arts of Fashion Summer MasterClass in Paris. The women's wear incorporated intricate pleating techniques that students learned from working under master pleat-maker Gerard Lognon.

Earlier this week I wrote about the Arts of Fashion’s 10th Anniversary Symposium at the San Francisco Art Institute and the winners of the international student design competition. I was so inspired by the creativity and high level of craftsmanship, achieved in a short amount of time, I had to bring you more photos I took of the exhibitions.

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Arts of Fashion Foundation Emerging Designers Push Boundaries with “Tension”

San Francisco-based non-profit organization, Arts of Fashion Foundation, celebrated the 10th anniversary of its annual student design competition and symposium this weekend, presenting a body of innovative work from students around the world.

Designs by Xiaotian Zhang (Beijing Institute of Fashion Technology), winner of the Arts of Fashion Paris summer MasterClass award. Photo by Margo Moritz.

Held for the first time at the San Francisco Art Institute, the picturesque campus served as the ideal backdrop for a weekend of inspired creativity. The two-day event  featured fashion lectures by designers, educators, and industry experts—including the CFDA’s  Steven Kolb and Arts of Fashion founder Nathalie Doucet—along with fashion exhibitions by emerging designers.

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Charlotte Ronson Spring/Summer ’12 Trunk Show at Azalea Boutique

Top from Charlotte Ronson Spring 2012 collection: Ultra-feminine and all about the details. Photography by Edric Itchon.

While London-born designer Charlotte Ronson has climbed the fashion rank for several years, with major collaborations with Sephora and Uniqlo pushing the brand out into the mainstream as of late, Ronson still manages to maintain that authentic indie vibe that suits San Francisco’s never-too-done aesthetic.

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New York Fashion Week Accessories: Crowd Favorites

Aside from the obvious attraction of being among the first to view the new spring/summer 2012 collections on the runway, Fashion Week is truly inspiring for the parade of fashion that goes by in the crowds—on the street and especially in the shows. I’m always drawn to accessories and how people express their creativity, stepping up a great outfit to the level of truly fabulous. I’ll have a post up this week for the San Francisco Chronicle‘s Unzipped blog on street style trends I spotted on the Lincoln Center plaza, but for now… Here are some snapshots of show-goers I saw sporting some of the most covetable accessories of the season.

Perfectly pretty bow at Herve Leger by Max Azria

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Parachuting into New York Fashion Week: Backstage and Beyond

I parachuted into New York Fashion Week on Saturday, with the Spring/Summer 2012  shows already under way. So far, the collections I’ve seen have proven to be playful, exciting, and colorful—all that you’d expect from the season.

Backstage tonight at Marc by Marc Jacobs.

 

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