My Favorite Outfit: Designer Zara Marin Franks

Berkeley-based knitwear designer Zara Franks specializes in crafting beautiful hand-dyed scarves. The founder of Venn Apparel,  Franks studied socially conscious design at California College of the Arts in San Francisco and prides herself on getting back to quality in American craftsmanship. Recently she’s become “obsessed with landscapes,”  especially sunrises and sunsets, in the design of her pieces. “The challenge there is to translate them in a way that I’m satisfied with,” Franks says. “I can’t copy a sunrise. I don’t want to. But I can use yarn as a describer.”

Looking through her cozy, earth-tone pieces reminded me that this particular installment of “My Favorite Outfit” seemed like the perfect way to kick off April. After all, the leap into spring means summer (fog) is right around the corner—and that means you’ll be needing a scarf wherever you go!

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Earth Day Fashion: Not an Oxymoron

Courtesy of Fleece-A-Nista

Skeptical already? So was I. Any pitch I receive touting “Fashion and Earth Day” usually conjures images of burlap bags and hemp dresses.

Not pretty.

Fleece-A-Nista and Convert, on the other hand, are two worthy newcomers to the Bay Area fashion mix that are verifiable finds appropriate for such a green-minded holiday (April 22).

For those city slickers out there squeezing the last of the season from the Tahoe slopes, Fleece-A-Nista has the perfect pieces for your après ski or boarding activities.

Not only does SF designer Jeanne Feldcamp create surprisingly beautiful silhouettes out of a typically technical (read: unsexy) fabric, but also her company employs a “zero-waste production” process by which all scraps are used as stuffing for her original collection of graphic pillows.

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