Snow: San Francisco Makes a Bold Fashion Statement in Winter White

Fashionably white: front row fashion show guests await the start of Snow 2012, hosted by the San Francisco Bay Area Fashion Network. All photography by Edric Itchon.

Copy as seen in the San Francisco Chronicle
Sunday, February 5, 2012

By Nerissa Pacio Itchon

Never mind the old-fashioned advice against wearing weight-adding white on camera. At the third annual Snow event, hosted by the San Francisco Bay Area Fashion Network, droves of picture-happy partygoers eagerly posing in head-to-toe white were as much a part of the entertainment as the white-themed fashion show.

Held at the unlikely venue of a SoMa auto-repair garage that was transformed into an industrial-chic catwalk Jan. 28, the evening drew about 250 guests dressed in everything from slinky gowns and feathered spectator hats to cheeky flight suits and fur chubbies.

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