Fashion Dispatch from Paris: What is Hyeres?

Courtesy of Hyeres 2010 International Festival de Mode et Photographie

I’m in Paris for the next nine days before heading to the South of France to cover the 25th annual International Festival de Mode et Photographie in the city of Hyeres for the San Francisco Chronicle.

With all the chaos happening for the past week in Europe, caused by that now infamous and insanely-hard-to- pronounce Icelandic volcano, my husband and I were anticipating that our working vacation might be postponed. But as good luck would have it, we left without a hitch on one of the first flights out of San Francisco to Charles de Gaul, which finally reopened this morning. (It was obvious that a crowd of anxious Europeans who had been stranded abroad were on our flight when the plane erupted in lively chatter and applause as we touched down.)

Although not widely covered by the American fashion press, the upcoming festival in Hyeres (pronounced ee-AIR), which takes place from April 30 to May 3, is an influential fashion festival and competition that showcases up-and-coming talent from abroad, and has served as a launching pad for such designers as Swedish knitwear designer Sandra Backlund and women’s- and men’s wear designer Henrik Vibskov of Denmark. Viktor & Rolf are Festival d’Hyeres alumni, having won the prize in 1993.

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