Where to Shop Now: Sui Generis Womenswear Boutique in the Castro

As seen in this weekend’s San Francisco Chronicle: (Check out the newly expanded glossy version in print every Sunday!)

The men behind the Sui Generis stores, Gabriel Yanez (left) and Miguel Lopez, built a clientele in Guadalajara, Mexico, but yearned to make a splash in San Francisco's fashion scene. Photography by Russell Yip / The Chronicle

It may not seem the most obvious choice to open a high-end womenswear boutique smack dab in the heart of the Castro, but for Miguel Lopez and Gabriel Yanez, going against the grain has always made perfect sense.

Never mind that the ailing economy has shuttered doors of retailers throughout the country. Since their move to the Bay Area in 2000 from Guadalajara, Mexico – where they produced their own men’s and women’s clothing lines, owned two ready-to-wear boutiques and dressed a small cadre of Mexican celebrities – this enterprising couple have had an eye on making their mark on the San Francisco fashion scene.

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