I kicked my soda-drinking habit a couple of years ago in an effort to live a little healthier, but while traveling through France earlier this month I started to get serious cravings for Diet Coke.
Maybe it was just the next phase to follow that slippery slope I had rapidly fallen down after daily indulgences in chocolate, croissants, and entire bricks of cheese. But then again, the cravings could very well have been a result of brilliant advertising working on my subconscious.
From Paris to Provence, I spotted these ads for the French version of Diet Coke (a.k.a. Coca-Cola Light):
The news making campaign includes the release of limited-edition aluminum coke bottles featuring the unmistakable silhouette of Chanel designer Karl Lagerfeld. First launched at the end of April, the ads, shot by Lagerfeld himself, have since rolled out in magazines and on the sides of bus stops and newsstands throughout the country.
When I first read about the campaign in WWD, I thought it was simply a fun idea, but I had no idea of how elaborate the displays would be on the street. In a country where food and fashion are central to daily life, it’s only natural that the two worlds would collide. Now, if only American Coca-Cola execs would take a cue and recruit, say, Tom Ford, to do the same!
Additional ads feature Canadian Supermodel, Coca Rocha, styled in a feminine version of Lagerfeld’s iconic black-and-white look. Individual bottles or the boxed collector’s edition can be purchased at the famed Parisian concept store Colette— an absolute must-visit in Paris for any fashion follower.