At new Noe Valley boutique the Podolls, “Slowness is beauty” is emblazoned on graphic canvas tote bags and organic cotton T-shirts designed by husband-and-wife team Josh and Lauren Podoll.

“It’s a phrase that we love that’s brand-defining,” says Josh, who launched the Podolls’ women’s ready-to-wear line with Lauren in 2003. “There’s a movement in fashion, as there is in food, to slow things down and to consider things made by hand and by people we know. In our case, it’s our garments sewn by people in South San Francisco, who we’ve been working with for a decade.”

Photo: Carlos Avila Gonzalez, The Chronicle

To the couple, the mantra also serves as a bold reminder of their sustainable design ethos, which resonates throughout the sunny, gallery-like space. The 800-square-foot San Francisco shop is their second store location (the original downtown Burlingame store opened in 2013) and serves as an ideal backdrop to the Podolls’ eco-conscious label, which has since expanded to Podots, a playful children’s-wear line sewn from excess fabric from the women’s collection.

“It gives us the opportunity to create special kids’ wear while minimizing textile waste,” says Lauren. “Many of our textiles are exclusive to our brand, like our seasonal custom silk prints, and we love making mini-me pieces out of these same luxurious fabrics.”

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By Nerissa Pacio Itchon. As seen on sfchronicle.com March 19, 2015.