Bringing San Francisco’s fashion forces to their feet on Friday night at the Orpheum Theater, musician Bruno Mars headlined Macy’s annual Passport Presents Glamorama, the annual HIV/AIDS fundraising event that tours four cities across the country in September.
In 2011, Macy’s, through Passport and other programs, will donate almost $1 million to HIV/AIDS organizations, according to Laura Gardner Smith, Macy’s Northwest media relations manager.
Mars performed three numbers backed by his energetic band, delivering with his effervescent personality and short—but sweet—set that included hits “Grenade,” “Runaway Baby,” and “Just the Way You Are.”
Far East Movement opened for Mars earlier in the evening, holding their own onstage with hits “Rocketeer” and crowd-pumping “Like a G6,” their Billboard Chart’s topping dance single that made them the first Asian-American band with a number one song in the country.
Shifting in the direction of a variety show and concert in recent years, rather than the runway presentation formerly held at the Fort Mason Center, this year’s Passport still included a healthy dose of fall fashion.
In between song and dance numbers, as well as a tribute delivered by former model Kathy Ireland, in honor of the late Passport founding chairperson Elizabeth Taylor, models paraded across the stage in designer-focused segments.
Armani, Kenneth Cole, Rachel Rachel Roy, Tracy Reese, Calvin Klein, and Macy’s own private contemporary label Bar III were some of the featured collections, with the annual men’s underwear portion—featuring buffed-out, half-dressed models—inspiring high-decibel squeals and shouts of approval.