While London-born designer Charlotte Ronson has climbed the fashion rank for several years, with major collaborations with Sephora and Uniqlo pushing the brand out into the mainstream as of late, Ronson still manages to maintain that authentic indie vibe that suits San Francisco’s never-too-done aesthetic.

Nevermind Ronson’s glossy connections as an NYC “It girl,” her infamous twin sister/DJ/singer dated Lindsay Lohan, and her older brother, who’s a famous Grammy-award-winning record producer. The clothes, fresh and feminine season after season, speak for themselves.

On Saturday, Azalea hosted an informal trunk show featuring the Charlotte Ronson spring/summer ’12 collection, allowing fashion followers to pre-order key pieces. Roomy cargo coats, colored denim and chunky cableknit pullover sweaters, reminiscent of pieces from her Uniqlo capsule collection, were shown for fall alongside lacey peek-a-boo and print pieces characterstic of her sexy, Victorian-meets-bohemian point of view. Look for the collection to start rolling out at Azalea in Hayes Valley by mid-November.